OUR STORY

LA’s Totally Awesome began in 1983 in the most humble of settings—a small living room, a big dream, and a passion for making quality cleaning products accessible to all. In those early days, every product was mixed, filled, labeled, and hand-delivered by us. There were no shortcuts—just hard work, relentless determination, and an unwavering belief.

What we didn’t have in scale, we made up for in substance. The quality of our products spoke louder than any pitch ever could. Word spread quickly, and with each satisfied customer came more demand, more trust, and more growth. What started as a homegrown venture quickly found its way onto television screens across the country—and before long, into the hearts and homes of millions.

Over the past 40 years, we’ve grown steadily and sustainably—one facility, one store, one success story at a time. We’ve stayed rooted in our mission: to innovate fearlessly, prioritize quality, and never stop delivering real value.

We’re proud to be one of the largest manufacturers of alternative-use and sustainable ingredient cleaning products and user of recyclable materials in the USA. But for us, the true measure of success is still the same as it was in that small living room—seeing satisfied customers, earning their trust, and making life a little cleaner, a little easier, and a lot more AWESOME.

MEET OUR FOUNDER & CEO

Behind LA’s Totally Awesome is a story of grit, heart, and a relentless spark that never faded.

A chemical engineer by trade, our founder, LD Hardas came to America as a student—wide-eyed, full of ambition, and ready to take on the world. Like many new beginnings, his started with sacrifice. From working odd jobs to saving every penny—he knew firsthand what it meant to stretch a dollar. When it came to cleaning supplies? That was the last thing he wanted to spend his hard-earned money on. So, he rolled up his sleeves and created a solution himself.

But even now, decades later, not much has changed at the core. He still works side-by-side with suppliers and speaking to customers. Most days, you’ll find him in the lab—eyes lit with the same excitement he had at 24—experimenting, testing, and working on the next breakthrough. Because for him, passion never retires. It evolves, it expands, and it keeps the fire alive. And that’s what makes LA’s Totally Awesome… truly awesome.

TESTIMONIALS